Data Privacy Policy.

Effective Date: July 2025

At Löwenstein Medical United Kingdom Ltd, we take your privacy seriously. When you visit our website or contact us, we collect and process personal information ("data") in accordance with EU GDPR and UK Data Protection Act 2018. This policy explains how we collect, use, and protect your information.

The entity responsible for your personal information under the UK Data Protection Act 2018 is: 

Löwenstein Medical United Kingdom Ltd
GB: 9046662 
Unit 1 E-Centre 
Easthampstead Road, Bracknell, RG12 1NF 
Phone: +44(0) 134483323 
Email: uk@loewensteinmedical.com

For questions about your personal information or this policy, please contact our Privacy Officer at the above address or email.

We use "cookies"—small text files stored on your device—to enhance your experience, remember your preferences, and analyze website usage.

• You can control or block cookies through your browser settings, but some parts of the website may not function properly without cookies.
• Cookies we use include those necessary for website operation and those for analytics (with your consent).
• You can withdraw consent for non-essential cookies at any time through our cookie management tool.

a) Server Logs 

When you visit our website, our hosting provider collects technical data including:

• Your IP address
• Referrer URL (where you came from)
• Browser type and settings
• Date and time of visit
• Pages accessed 

This information helps us maintain website security, improve performance, and understand usage patterns. The legal basis for this processing is our legitimate interest in operating a secure and functional website. 

Data is stored securely and deleted after 30 days unless longer retention is necessary for security investigations.

b) Contact Forms and Communication

You can contact us via web forms, phone, or email for various inquiries. The personal information you provide depends on the purpose of your contact and may include: 

• Name
• Email address
• Phone number
• Company or organisation details (if applicable)
• Message content 

We process this information to respond to your inquiries and, where applicable, for pre-contractual arrangements. We store your information only as long as necessary to respond or as required by law. 

Providing this information is voluntary, but without it, we may not be able to respond to your inquiry.

c) Website Analytics (Matomo)

We use Matomo analytics software to understand how visitors use our site, with data stored on our own servers. 

Matomo collects anonymized data such as: 

• Anonymized IP addresses
• Pages visited
• Time spent on pages 

This helps us improve our website. Analytics data is processed only with your consent, which you can manage via our cookie banner.

d) Mapbox Maps

Our website uses interactive maps powered by Mapbox (Mapbox Inc, USA). When you use these maps, certain data such as IP address and device information may be shared with Mapbox to provide map functionality.

We use Mapbox under our legitimate interest to provide a better user experience. You can find Mapbox’s privacy details here: www.mapbox.com/legal/privacy.

We maintain profiles on social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and Xing to share information about our products and company.

• When you visit or interact with these profiles, your data may be processed by the platform providers according to their privacy policies.
• We encourage you to review their policies for details on data collection and your rights.
• We do not control how these platforms process your data but use their services to communicate and engage with customers.
• Contacting us through social media means your data will be processed to respond to your messages. 

Examples of social platform privacy pages: 

• Facebook: facebook.com/about/privacy
• Instagram: privacycenter.instagram.com
• LinkedIn: linkedin.com/legal/privacy-policy
• YouTube: policies.google.com/privacy
• Xing: privacy.xing.com

a) General information about Google

We use various services provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland, on our website.

By integrating Google services, Google may collect information (including personal data) and process it. It cannot be ruled out that the data may be transferred by Google to servers in a third country.

Google LLC, USA, is certified by the Data Privacy Framework and is also bound by standard contractual clauses. The certificate can be found at: policies.google.com/privacy/frameworks; www.dataprivacyframework.gov/list. 

For more information on the standard contractual clauses, please visit ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractuals-clauses-scc_en.

We ourselves cannot influence which data Google actually collects and processes. However, Google states that the following information (including personal data) may be processed:

• Log data (in particular the IP address)
• Location-related information
• Unique application numbers
• Cookies and similar technologies

Information about the types of cookies used by Google can be found at policies.google.com/technologies/types.

If you are logged into your Google account, Google may add the processed information to your account and treat it as personal data, depending on your account settings.

If you are logged into a Google account, we also collect data that we store in your Google account and consider to be personal data. (https://privacy.google.com/take-control.html)

You can prevent this data from being added directly by logging out of your Google account or by adjusting the relevant account settings in your Google account.

For more information about Google's data processing, please refer to Google's privacy policy: www.google.com/policies/privacy/ For information about Google's privacy settings, please visit privacy.google.com/take-control.html

b) Google Ads

We use Google Ads and conversion tracking, an online advertising service provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland, in our online store. “Google Ads” is an online advertising program for search and display ads and so-called conversion tracking (an evaluation of visitor actions). Google conversion tracking is an analysis service and uses a so-called pixel, which we integrate into our web shop for data collection.

The following data is processed:

• Campaign data (e.g., click behavior, impression ads)
• Conversions: (e.g., number of conversions, conversion rate, timestamp, type of conversion)
• Age
• Gender
• Location (country, region, city)
• Areas of interest based on surfing behavior
• Affinity category
• Intent category
• Devices used (desktop, smartphone, tablet)
• Operating system and browser

When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. This cookie expires after 30 days, does not contain any personal data, and therefore cannot be used for personal identification. If you visit certain pages on our website and the stored cookie has not yet expired, Google and we can recognize that someone has clicked on the ad and been redirected to our website or web shop. Each Ads customer receives a different cookie. Cookies can thus be tracked via the websites of ad customers. The assignment is made via a statistical evaluation of non-personal data, but via aggregated or pseudonymized data.

Information on the transfer of data from us to Google in the USA and other relevant data on data processing by Google in connection with the use of Google services can be found in this privacy policy under section 6. Google Services.

In addition, you can find more detailed information about the information processed at www.google.com/intl/de/policies/privacy/ under “Data we receive based on your use of our services” and at privacy.google.com/businesses/adsservices/.

By integrating Google Ads, we pursue the following purposes:

• Ad personalization: We want to show you ads that are relevant to you.
• Performance measurement: Data is used to analyze the effectiveness of ads (e.g., conversion tracking).

The legal basis for the processing of personal data described here is your consent pursuant to Art. 6 (1) (a) GDPR.

The legal basis for processing the data collected when obtaining consent is our legitimate interest pursuant to Art. 6 (1) (f) GDPR.

We have a legitimate interest in being able to prove that you have given your consent to the measurement procedure (Art. 7 (1) GDPR).

The data will only be stored for as long as is necessary to provide the function. The storage period for the respective cookies can be found in the cookie banner.

Your rights:

Right of withdrawal 

You have a right of withdrawal. You can withdraw your consent at any time without giving a reason in the cookie banner. You can find Google's settings for personalized advertising at: support.google.com/ads/answer/2662922, where you can, among other things, deactivate personalized advertising.

You can also change your cookie settings in your browser (e.g., delete or block cookies, etc.). To do this, please contact your browser provider's support team.

You are not legally or contractually obligated to provide your personal data. If you do not provide your personal data, this will have no consequences.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse, including:

• Secure server and network infrastructure
• Encryption for data transmission (e.g., SSL/TLS)
• Access controls and data backups

We do not engage in automated decision-making or profiling that produces legal effects or significantly affects you.

Under the Data Protection Act 2018, you have the right to: 

• Access personal information we hold about you
• Request correction of inaccurate information
• Complain about privacy breaches
• Withdraw consent for processing where applicable 

To exercise these rights, please contact our Privacy Officer at uk@loewensteinmedical.com or by phone. 

If you believe your privacy has been mishandled, you can also contact the ICO Information Commissioners Office: 

ICO Address:
Information Commissioner's Office 
Wycliffe House 
Water Lane 
Wilmslow 
Cheshire 
SK9 5AF 
Phone: +44 303 123 1113 
Website: https://ico.org.uk/

We may update this policy to reflect changes in law, technology, or our practices. We encourage you to review this policy periodically. 

If significant changes affect how we use your personal information, we will notify you via our website or other means.

Löwenstein Medical United Kingdom Ltd 
Unit 1 E-Centre, Easthampstead Road, Bracknell, RG12 1NF 
Phone: +44(0) 134483323 
Email: uk@loewensteinmedical.com 

Note: This privacy policy applies to our UK website and operations. 

The product range and services may vary by country.